Perfumer Juliette from Hart + Hedi on creating The Social Outfit's first fragrance, Pardis - Eau De Parfum, with our community print designers.

“We loved the idea that this fragrance could be a curated Greenhouse: a place where favourite plants and flowers are brought together to thrive. It is green, lush and bountiful.”

Image: Pardis, Eau De Parfum.

This story began many years ago when I was invited to a lunch happening at The Social Outfit workroom. They have this funky area at the back with bar tables and a red leather chesterfield, surrounded by paintings and prints from Yesteryear. It almost looks like a party in scene in 1952. Everyone had brought in a favourite dish to be shared with the group and it was such a lovely opportunity to chat about food, recipes and exciting ingredients and meet new people.

Whenever Richard and I create a fragrance, we start with a concept, an idea or scene. It becomes a brief and keeps us focused as we develop the scent. We met with Amy from The Social Outfit, who let us know about their latest collection and how this year they were working collaboratively with alumni from their retail training program to create a community print. We immediately became intrigued and thought it would be an incredible opportunity to collaborate on the brief itself.

We had a lovely meeting with the alumni group who spoke about their experiences in the greenhouses at The Royal Botanic Gardens, a place that is deeply rooted in my own history having attended the Conservatorium of Music high school and walking through the gardens each morning and afternoon.

Image: Flowers in the Sydney Royal Botanic Garden, taken during the trip to the gardens.

The women told us what they remembered about the visit: the smells, the colours and what it felt like to be there. They told us about their own scent memories, what evokes comfort, belonging and what aromas have a special meaning to them. A word bank emerged with some incredible ingredients, some we know well, others we hadn’t used yet and some that were new to us.

The smell of rain on earth was a theme amongst the group. They spoke about this as a symbol of renewal. Something that was said that really stayed with us was that when something is nurtured and in the right place, it will flourish. We knew this had to be the heart of this fragrance.

The brief emerged. Just like the lunch years ago with dishes from around the world, we loved the idea that this fragrance could be a curated Greenhouse: a place where favourite plants and flowers are brought together to thrive. It is green, lush and bountiful. There is a hint of jasmine, delicate pink lotus petals and dew fruit in the air. Spring rain patters gently on the glass and hits large clay pots surrounding the greenhouse bursting with foliage, turning the bright terracotta orange into a deep earthy brown.

Pardis. This is a moment of bliss in an urban setting.

Image: Model Ruby holding limited edition Pardis Eau De Parfum, available to buy now. 

Top Notes: Spring Rain, Dew Fruit, Lotus Petals

Heart Notes: Jasmine, Rose Moss, Boronia

Base Notes: Mitti Attar, Ruh Khus, Sandalwood