by Lina Pyon, our wonderful intern!
Taking on a fresh feel, while also going back to The Social Outfit’s core, the AW21 collection is a showcase of vibrant new pieces filled with warmth - made ethically & locally from fabrics that have been sourced sustainably. The theme for this collection is “Earth to Sky”, showcased through bird, succulent and other animal prints. The idea behind this theme has a deeper connection to The Social Outfit.
“AW21 is a homage to our environment, earth and sky. We are a sustainable and ethical fashion label that is pushing the boundaries in an industry that favours profit over our planet and its inhabitants,” says The Social Outfit's Production Manager, Joucelen (Joss) Gabriel.
While sticking to the organisation's roots, this AW21 collection is also taking new direction with its colours.
“I feel we are exploring a terrain that is very different to what we have designed and made in the past. But don't be alarmed, the DNA of The Social Outfit is still present and visible in the vibrant colours of our luxurious orange silk dupion, fiery red linen and sparkle quilted fabric,” says Joss.
Natalie Shehata, The Social Outfit’s Retail Trainer and eco-stylist by trade, speaks about the versatility of AW21.
“I love that with all the pieces that we’ve designed for AW21 you can wear them in the day, at work, and on the weekend – and easily transform these into more dressy, night-time pieces! They are timeless, and made with love, care and incredible craftswomanship – so they will stay with you for years to come!” says Nat.
"I’m genuinely excited about the fabrics I donated this season. They are playful, fun, and totally in the spirit of The Social Outfit." says Bianca Spender, one of the main industry partners and fabric donors for the collection.
"For me, design always begins with a narrative, something I feel passionately about and want to communicate to the world and our customer..." says Bianca in response to being asked how she designs for Autumn/Winter "...The clothes bring joy, shelter and protection, a sense of both strength and vulnerability, a tie to history and a path to the future."
For autumn and winter pieces in general, Nat says that it is all about trans-seasonal pieces and layering. Although autumn and winter signifies more muted or dark colours, Nat gives great tips on not only how to incorporate, but also how to make vibrant colours shine together with autumn and winter seasonal pieces.
“One of the things I find really useful, is to make sure I have staple pieces that are great for layering – long sleeve tops, leggings, socks – and this is where you can have fun!” Nat says. “People often resort to black, white and grey for layering staples, but why not try a stripe, polka dot or even a warm autumnal colour like rust, teal, burgundy, forest, plum or pumpkin! Accessories are also your friend – your practical items like scarves, hat, beanies – can be fun, too! These make those grey days that much happier, whilst keeping you warm all at the same time.
Nat’s favourite pieces from this collection are the new ruffle wrap skirt and the Siren Scale Bomber Jacket.
“I plan on styling these two together. I really love pairing feminine silhouettes with more edgy, street wear pieces. You’ll often find me wearing sneakers with skirts and dresses, and I’m proud to say, this was part of my style IQ well before it became trendy,” said Nat.
Joss says she has many favourite pieces, but her favourite is the bishop sleeve used in the top and dress. She developed this sleeve in a pattern making class at Unpicked Studio with Alys. Alys has worked for Alexander McQueen and her input and shared knowledge was integral in the developing stages for the shapes used for AW21.
Click here to shop our brand new AW21 collection and see autumn and winter explored in a captivating and new way that encapsulates everything from Earth to Sky.
A huge thank you to the team that helped capture the collection:
Styling by Peter Simon Phillips
Photography by Diego Lorenzo F. Jose
Hair & Make-up by Claire Thomson
Models: Henrietta Adomako & Mia Separovic